• Jimmy Daly
• 17 Nov, 2015

Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable – most marketers are managing more than one email tool, dozens of lists of thousands of users. But there is some good news about email personalization – it’s more straightforward than you think. In fact, there are really only three ways to personalize an email. I’ll go over each, with a few examples and more detail in this post.
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